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"The only constant is change" – Peter Diamandis

The only resource every smart marketer needs to stay ahead of evolution and innovation.

How to grow your brand as a coach

By Marilyn Wo | Jan 2, 2018

Your brand is how you are perceived by the world. The pain comes when there are so many great brands that we fall in love with, we tend to want to copy or follow those brands out there. That makes it hard for us to create a genuine brand for ourselves. It’s a good start […]

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How to work with graphic designers to get great results in your digital marketing campaign

How to work with graphic designers to get the best results in digital marketing

By Marilyn Wo | Dec 22, 2016

Your job is simple: create a series of appealing advertisements to be posted on Facebook in a weeks time. What’s the frustration you have? First, your boss refuses to hire an in-house designer because she doesn’t have the head count or can’t afford one. Second, you’re in the process of describing what you want to […]

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How to differentiate your brand from competitors

How to Differentiate Your Brand from Competitors

By Marilyn Wo | Jul 1, 2016

It’s been a month since we’ve been working with our first 5 customers at The experience has been a blast! So what’s next for Anders? While our current goal is to gain traction, I have been looking for ways to position the brand such that the world can differentiate us from our competitors. It’s […]

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how to find the right creative hire

9 Steps to Find the Right Creative Hire

By Marilyn Wo | Jun 29, 2016

“Hire character. Train skill.” — Peter Schutz It’s been a decade since I started working in the creative industry, namely graphic design. Having started as a freelance graphic designer myself and having been involved in hiring other creative freelancers in the process, I realised the best way to hire the right person to fill in any creative […]

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Who is Anders the graphic designer

Who the Heck is “Anders the Graphic Designer”?

By Marilyn Wo | Jun 21, 2016

There are too many graphic designers out there, and not enough really good ones. That’s why we are here. When I mentioned “really good ones”, I don’t mean talented ones like Stefan Sagmeister (whom I’ve admired for at least a decade). He is simply one of a kind. So what makes a really good designer? […]

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A woman with unpaid bills of half a million dollars in debt

How to Launch a Startup if You are Half a Million Dollars in Debt

By Marilyn Wo | Jun 13, 2016

This is what happens when you live in Singapore: Buy a house and you’ll be in debt for life. Well, I shouldn’t say this for everyone. For myself and my husband, we bought got a flat in 2013 for a whopping $650,000, plus a baby along the way. Got some help from my in-laws and […]

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