Use Graphics to Build Your Brand

See how Lydia Lee, a corporate escape coach of Screw The Cubicle, works with MeetAnders to assist her in building her brand through intentional graphic design and help corporate prisoners start and build their own purposeful businesses.

Story by Marilyn Wo, Co-Founder of MeetAnders | 9 October 2018
Story by Marilyn Wo, Co-Founder of MeetAnders | 9 October 2018

We’re taking you through Lydia’s experience in brand marketing and how you can work with MeetAnders to engage your audience, convert them to paying customers while building your own brand.

How It All Began

It was 2016. we have been operating for a year, but I was ready to take it to the next level. I heard of Lydia’s gifts through a mutual friend, and luckily for me she happened to be conducting a group coaching session in Singapore. I snagged the opportunity to attend that session and request one-on-one coaching. And so, our journey together began.

“Marilyn was a coaching client of mine, and I love what she does, so we hired her!”
LYDIA LEE
from ScrewtheCubicle.com
Screw the cubicle logo

INDUSTRY:
Business Coaching

WE DESIGNED FOR THEM:
Business Coaching

GET IN TOUCH WITH LYDIA:

The Problem

Canva Is Free But The DIY Way Takes Away Time That Can’t Be Earned Back

Screw the Cubicle rebrand and redesign

Lydia mentioned that she’s happy using Canva. But even with such an easy tool, knowing where to place her images and text to make the whole artwork the way she wanted was a big issue for her. 

Realising she was spending way too much time meddling with Canva on her own, she commissioned me to help her redesign her worksheets.

“We usually use Canva. Although that tool is easy enough to use, trying to create designs consistent with my brand is a ball ache. Hence we’d rather move from DIY to getting professional help. That has transformed our designs to more polished, and branded look since our rebrand.”
LYDIA LEE
from ScrewtheCubicle.com

The Solution

Outsource to A Design Team Who Commits to the Brand

Lydia thought of a brilliant idea: to create a set of templates such that she is able to reuse them over again with different content. Setting this up for her is in our priority because we understand the value of saving time and the importance of keeping every marketing material consistent visually. This helps her build her brand assets and allow more people to have deeper impression of her and what she does for the community.

“We weren’t working with anyone consistently, hence why we found the monthly package really good with Marilyn. When we have a designer and team committed to our brand and know what to expect every month, our workflow feels easier and communication is easier.“
LYDIA LEE
from ScrewtheCubicle.com

What works for Lydia and Screw The Cubicle team is that, since they have monthly marketing campaigns scheduled, they just have to tell their personal designer from our team one time to design their assets each month and leave that to us!

This helps them to release time to focus on other important items, ones they ENJOY doing.

Why MeetAnders?

Experience with Other Designers

Lydia has worked with several designers in the past. Here are some of the obstacles she faced (from her perspective) and how MeetAnders removed them for her:

Having worked with thousands of graphic design requests over more than ten years, I realised many people are not looking for just highly talented designers. Rather they appreciate if their designers ask them relevant questions that serve a purpose to the design work. 

Hence, it’s important for graphic designers not just to know their craft, but also to be responsive and ask the right questions. This combination always leads to great results for our customers.

With full reliance that our team is able to do the job on a daily basis and respond within a day, there’s less stress on Lydia to guess when her request for her design will be done or not.

On top of that, many hours are saved per month because now rather than haggling with a designer over the price of designing a graphic, Lydia is quickly beefing up her brand assets to engage her audience and convert them to paying customers much faster.  

screw the cubicle opt-in form

Various opt-in forms designed for content upgrades within blog posts.

Design a guide on creating dream business

Leveraging Ongoing Graphics in Marketing is Powerful

You may have a niche, specific target audience, and a kick ass logo – but if you want to grow your brand and increase visibility, these things alone will only take you so far without intentional graphic design.

You may also have great content, a beautiful website, and sophisticated sales funnels. But again, these things, without consistent and visually appealing graphics for your brand, will simply will not be enough to grow your brand to its full vibrancy and potential.

At this stage, not only do you want your audience to see what you are sharing, you also want them to get in touch with you and learn more from you.

If you want such results, these are a few of the most important questions to ask yourself:

Screw the cubicle instagram post

Picture this:

You have a library of professionally well-designed graphics, ready to post on Facebook and Instagram on a daily basis. What’s even better, as these graphics are being used, new ones are created regularly in this library and you can use them as and when you want to!

It’s as if your graphics are being produced automatically based on as many requests as you can ask for!

With an arsenal of visually attractive content ready to be posted every few hours, you are sure that your audience will “be in contact” with your brand so often that they can’t ignore you.

Key Takeaways on How to Engage Your Audience

Post frequently to increase customer engagement

In her own business, Lydia is always looking for the best ways to help more people by presenting her content in a more appealing way. This is not to just make things look good, but most importantly, to trigger her audience to pick up her message, take action and achieve the results they want.

These are some of the key takeaways from her:

Well, of course Lydia has an eye for design, and she can create cool graphics too! She figured out early enough that it’s better to leave the graphic work to professional designers who are trained to do so.

Bonus Tip: Want to Learn More?

Check out this conversation between Lydia and her Marketing Manager, Heather Pollock about building engaging communities

Gone are the days when she had to DIY these graphics. As the founder, her time is too valuable for creating graphics.

Now she makes full use of her time creating great content, selling her coaching programs and building valuable relationships with other kickass founders.

Want to build a brand like this?

Get on a call with us, or request for a graphic now.

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