Understand it’s best for you to speak with the person who’s working on the design directly.
Currently, our process works this way:
You will be communicating directly to a Project Coordinator.
With your requests, your Project Coordinator will work on the big picture of your design needs, the planning and conceptualising based on your end goal.
Next, your Project Coordinator will pass on these plans and sketches to a technical designer who will be physically doing the technical design work based on my concepts.
Your Project Coordinator will do the quality checks on the designs that your technical designer has come up with, we will have our internal back and forth and eventually deliver that to you for your review.
You may be afraid of miscommunication or misinterpretation and I do agree there are times when this can happen.
How we usually reduce this is with relevant questions that Project Coordinator will ask you first before assigning the task to the technical designer.
Why are we having two layers of designers?
Based on our experience, our designers work best when they apply their best talents on the most part of the day and when they do most of what they love to do.
We are very happy to quickly respond to our customer’s needs and to make sure that we are on the same page as much as possible.
However, when a designer has to do the technical design work and have to put their work aside to attend to another request or email, it breaks up his or her thought process and that affects the designer’s energy at work. That in turn affects the speed and quality of work to be delivered to you.
With a Project Coordinator taking charge of the communication, he or she can be fully focussed on providing World Class customer service to you, with better clarity of mind to ask you the right questions and the technical designer will also be fully focussed on just creating great work for you.
In this way, communication is in fact quicker than if you were to communicate directly to the designer working on the design piece.